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Shopping carts helped usher in mass consumption and enabled grocery stores and brands to expand their products. Customers didn't have to worry about how they would get the goods to their car. Carts also spurred the rise of impulse buying.
But early on, customers were wary of the carts. Women did not want to push carts in stores, saying they had pushed enough baby buggies around. Men thought the carts would make them look weak.
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In 1946, Orla Watson patented the "telescope cart" allowing them to slide together in horizontal stacks to solve the storage dilemma. Seatbelts were added to the child seats in the 1960s.
However, carts were often abandoned in back alleys, rivers, and forests, leading lawmakers to impose re...
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In 1936, Samuel Goldman came up with an idea for a rolling cart. He noticed customers would stop shopping once their basket became too heavy. He attached wheels to a folding chair and put a basket on top.
But few shoppers took to the carts. To convince customers, Goldman hired people to wal...
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The adoption of shopping carts came just as supermarkets came onto the scene in America. In the ensuing decades, more Americans started driving and larger supermarkets with parking lots started opening in suburbs.
Yet, shoppers still carried baskets and were unlikely to stock up. I
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