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Share Price By Email

Share Price By Email

Sharing pricing early in the sales cycle is best. If pricing is way off, it can be a colossal waste of time for both the buyer and YOU, the seller.

In sales (and life), time = money.


66 reads


Do Not Negotiate Price Via Email

Do Not Negotiate Price Via Email

The secret to gaining the upper hand in a negotiation is to give the other side the illusion of control. Don’t try to force your opponent to admit that you are right. Instead, ask questions that begin with ‘How?’ or ‘What?’ so your opponent uses mental energy to figure out the answer.


62 reads

For Deal Emails, Use Specific Ctas.

For Deal Emails, Use Specific Ctas.

As you move a buyer down the funnel — towards a deal — it’s time to leverage the specific CTA. 

Why? Well, asking for a specific day and time during a deal email more than doubles meetings booked, from 15% in the cold email stage to 37% in the deal stage.


55 reads

Avoid ROI Language In Cold Emails.

Avoid ROI Language In Cold Emails.

ROI is one of those “bragging” stats. “Look how we helped Company ABC. We did it for them … and we can do it for YOU too!” 

ROI language included words or phrases in the salesperson’s email — literally “ROI” or any stats that are tied to ROI like multipliers (2x, 10x, and so on.) and percen...


57 reads

Write Longer Cold Emails.

Write Longer Cold Emails.

Longer emails are significantly (15x) more effective in booking a meeting during cold call outreach.

Remember: short and concise are not necessarily the same.

Short is generally 30 words or less. Concise usually means short, but it also implies meaning and context. Lo...


55 reads

Why Writing Great Sales Emails Is Super Important?

Why Writing Great Sales Emails Is Super Important?

  1.  every form of communication and every type of interaction — text, email, in-person, phone, video call, and so on — is a reflection of who you are as a company.
  2. sales emails are necessary and vital for every stage of the sales cycle: prospecting, 


79 reads

Ask For Interest (Not Time)

Ask For Interest (Not Time)

You are 2x+ more likely to book a meeting during a cold email when asking your prospect for their interest versus asking for time (a specific or open-ended CTA).

An interest CTA sells the conversation, not the meeting.

And that matters because time is finite ...


54 reads




Merchandiser retail

Email stats and best practices for all stages of the sales cycle.

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1. Pricing at a premium.

1. Pricing at a premium.

Premium pricing is the practice of setting the price of products or service artificially high. Premium pricing is often most effective in the early days of a product’s life cycle, and ideal for small businesses that sell unique goods.

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Idleness, or to be doing nothing, is not the same as laziness. Idleness can amount to laziness, but can also be a clever way of accomplishing tasks.

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Use humour:

This approach isn’t for everyone, and it can be harder to pull off if it’s not something you’re used to. It’s not about knock-knock jokes and it’s definitely not about trying to show off your wit or charm. It actually has very little to do with impressing someone else and...


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