Software and mobile devices are two kinds of "materials" that tech companies operate with.
We believe we can build anything with them. But, like wood, each of them has grain. Some things are easy to do and others are difficult. Move with the grain, and you can unlock amazing experiences. Cut against the grain, and you will struggle.
It's on us to honor them and match real customer needs with what a platform and device can deliver.
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We can unlock new product experiences only by leveraging the strengths of the technology we use
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Mobile devices are interconnected with our work and lives. Many industries expect that some portion of work will be done on the phone, yet many of our mobile app experiences still lag far behind our expectations.
One reason is that some companies who build software don't take a mobile-firs...
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