Learn more about creativity with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Technological materials
Software and mobile devices are two kinds of "materials" that tech companies operate with.
We believe we can build anything with them. But, like wood, each of them has grain. Some things are easy to do and others are difficult. Move with the grain, and you can unlock amazing experiences. Cut against the grain, and you will struggle.
It's on us to honor them and match real customer needs with what a platform and device can deliver.
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Honor the material
Wood is a versatile material. You can build almost anything out of it. But you shouldn't. Wood is great for some things (big, flat surfaces like a tabletop) and poor at others (weight-bearing structures like legs). Steel, however, is great for structure due to its strength, but it makes for a poo...
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We can unlock new product experiences only by leveraging the strengths of the technology we use
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