Is sustainability just a marketing trend? - Deepstash
Is sustainability just a marketing trend?

Is sustainability just a marketing trend?

With so many benefits, it's profitable for companies to appear sustainable. Companies spend much time to seem as if they're doing a lot for the environment rather than making a real difference.

They are aware of the PR benefits of appearing like they're a sustainable business, but the company doesn't practice it. This is named greenwashing.

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