Is Sustainability Just a PR Stunt?

Sustainability and DEI are two popular issues in the corporate world, where companies come under scrutiny if they are not making an effort to be more inclusive and responsible.

This is because of the added focus on a company's

• Corporate Social Responsibility (CSR) - A type of business model companies voluntarily implement to help society and the environment.
• Environmental, Social and Governance (ESG) - A set of standards investors use to evaluate how socially conscious a company is.

Sustainability in business refers to implementing the CSR model to improve your ESG.

For example:

• Improving energy efficiency by using renewable energy sources and reducing usage
• Ensuring your business is climate-positive by offsetting carbon and planting trees
• Encouraging sustainable behaviour amongst all staff
• Using green-certified office products.

Benefits to the company:

• Employees prefer to work for "greener" companies.
• It's good for your brand reputation.
• You become more attractive to investors.