“Remove the branches of a thorn bush today and you'll avoid a scrape this year. But next year, you'll face the same problem again.
Remove the root of the bush today, and the entire plant will die.
Are you solving problems at the branch level or the root level?”
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Mind maps are the best way to visually and textually organize your ideas, projects, thoughts, and tasks in a way that gives you a structure and sensibly links related concepts.
Imagine the problems users have as trees.
The root of a tree is a big problem, that causes multiple other problems/branches to arise. Every branch needs to be different from the others, otherwise, it needs to be rethought.
To decide whether an opportunity belongs to a tree, we need ...
To avoid solving symptoms of the problems rather than the root problems themselves, ask yourself whether your HMW question focuses on the desired outcome. In the example below, the first HMW question loses sight of what we really want to achieve.
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