Opportunity-Solution Tree (OST) - Deepstash
Opportunity-Solution Tree (OST)

Opportunity-Solution Tree (OST)

Imagine the problems users have as trees. 

The root of a tree is a big problem, that causes multiple other problems/branches to arise. Every branch needs to be different from the others, otherwise, it needs to be rethought. 

To decide whether an opportunity belongs to a tree, we need to ask:

  • Is this opportunity framed as a customer need, pain point, or desire and not a solution?
  • Is this opportunity unique to this customer, or have we seen it in more than one interview?
  • If we address this opportunity, will it drive our desired outcome? 

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magdamihalache

User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.

Having the right framework and process in place makes 80% of the work in product management.

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