“Advertising” Takes Many Forms - Deepstash
 “Advertising” Takes Many Forms

“Advertising” Takes Many Forms

  • Traditional advertising was not favored by Knight.
  • He valued publicity and focused on signing popular athletes to become brand representatives for Nike.
  • These iconic athletes increased public awareness of Nike and the plan was a huge victory for the brand.

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

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