Know Your Audience - Deepstash
Know Your Audience

Know Your Audience

  • Like all business owners, Knight understands the importance of knowing who Nike’s audience was.
  • Having this information, and fully understanding it gives you the tools you need to create products, marketing, and branding that resonate with those intended to experience it.

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

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