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The Science Behind Storytelling
Creative Problem Solving
Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
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Hardwired for Stories
We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.
A strong narrative can be the difference between success and failure.
Creative Problem Solving
Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
Relating To The Characters
Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
Story Structure
- In this setup, the main character has a clear goal, backed by a clear motive. There are obstacles and blockages.
- There is a struggle, there are other characters added to the mix, and there are certain resources that are made available.
- The obstacle is overcome in the end and there is a certain growth that has happened, leading to further obstacles or bigger goals.
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Persuasion through storytelling
Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
What makes a story engaging
- Suspense and “cliffhangers” allow you to create an addictive narrative;
- Creating detailed imagery;
- Using literary techniques for turning simple stories into memorable works of art.
- Change made easier by providing an example.
Characteristics of persuasive stories
- Delivery: matters as much as the content.
- Imagery: the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described.
- Realism: poeple need a “human” element in the story that is easy for them to imagine.
- Structure: people prefer stories that follow a logical manner.
- Context: significant impact on the persuasiveness of a story.
- Audience: determine who you don’t want reading your content along with who you do.
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Purpose of storytelling
In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information t...
Tip 1. Make it personal.
- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?
Tip 2. Show passion
The story needs to have stakes without being necessarily significant. Ask yourself:
- What gets you excited about what you’re talking about?
- Why do you care?
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Storytelling is...
Why we tell stories
- Stories solidify abstract concepts and simplify complex messages;
- Stories bring people together: stories connect us through the way we feel and respond to them;
- Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.
Good stories are …
- Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
- Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
- Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
- Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
- Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.
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The Science Of Storytelling
According to Will Storr, author of ‘The Science Of Storytelling’, reality is just a phrase for a common set of shared facts and surroundings and is mainly a mind construct. We may not be living in ...
Change Matters
Human beings react to physical and environmental changes all the time. Likewise, a good story requires changes and challenges, and characters need to be provided with certain crossroads of change, else the story does not move.
Cause And Effect
Incomplete stories are filled automatically by the brain, as we have an urge to find meaning in everything. We also tend to believe the simplest explanations. Stories need to be shown a linear cause and effect for the reader to stay interested. If there are too many effects, the effect is lost.
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Make Some Space
Give yourself periods for resting and thinking so you’re not overwhelmed by the constant challenge and lose motivation. By taking breaks, you’ll be better able to perform and come up ...
Learn From Losses
While overcoming your limitations, you’ll likely experience failure and you should scour those for lessons.
Use a Little Healthy Imitation
It can be beneficial to find a role model and engage in some healthy imitation. Done well, it can give you some confidence.
You shouldn’t copy everything about the person. But notice how they act and try mimicking their successful habits until you can adapt them to your own style.
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The two tales about houses
The one story we tell ourselves about homeownership is it is a path to a more stable, equitable future. The idea is that it is a responsible decision that requires commitment and hope. It is center...
Owning a suburban home
The idea of owning a suburban home was fed to Americans by people in power: Suburbia has always been suitable for industry.
Big houses = big appliances. This fed the coal, steel, and automaking industries. With it came cars and oil that made the postwar American suburb possible. It is all as much a creature of government as of the market.
Reconsidering the suburban house
The climate crisis and carbon dependency make potential homeowners reconsider the effects of suburban sprawl.
The September 11, 2001, terrorist attack and the market crash of 2008 sowed a sense of instability and propagated fears.
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Our brain on stories
A story can put your whole brain to work.
When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we wou...
We are wired for storytelling
A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.
Giving suggestions
Exchange giving suggestions for telling stories.
A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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Ideologies ≠ Ideologues
Ideologies: ideas that, disguised as science or philosophy, claim to explain the complexity of the world and offer remedies that will perfect it.
Ideologues: people who pretend ...
Virtue ≠ Virtue Signaling
Jordan Peterson observed that virtues aim for balance and to avoid the extremes of the vices. Cultivating judgment about the difference between virtue and vice is the beginning of wisdom.
Modern relativism asserts judging how to live is impossible, because good and virtue are relative. Thus relativism’s version of “virtue” is “tolerance.” This leads to people broadcasting their tolerance as a form of self-promotion, and secret vice, which is also known as virtue signaling.
Order and Chaos
Order is where the people around you act according to the established social norms, remaining predictable and cooperative. Society is simultaneously structure and oppression.
Chaos is where the unexpected happens.
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