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We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.
A strong narrative can be the difference between success and failure.
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Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
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Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
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Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
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In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information t...
Great stories reveal a piece of yourself.
Ask yourself:
The story needs to have stakes without being necessarily significant.
Ask yourself: What gets you excited about what you’re talking about? Why do you care?
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