The Science Behind Storytelling
Curated from: medium.com
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Hardwired for Stories
We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.
A strong narrative can be the difference between success and failure.
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Creative Problem Solving
Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
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Relating To The Characters
Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
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Story Structure
We respond most powerfully to stories that follow a particular setup, or structure:
- In this setup, the main character has a clear goal, backed by a clear motive. There are obstacles and blockages.
- There is a struggle, there are other characters added to the mix, and there are certain resources that are made available.
- The obstacle is overcome in the end and there is a certain growth that has happened, leading to further obstacles or bigger goals.
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