The Science Behind Storytelling
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We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.
A strong narrative can be the difference between success and failure.
Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
SIMILAR ARTICLES & IDEAS:
Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
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In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information t...
- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?
The story needs to have stakes without being necessarily significant. Ask yourself:
- What gets you excited about what you’re talking about?
- Why do you care?
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According to Will Storr, author of ‘The Science Of Storytelling’, reality is just a phrase for a common set of shared facts and surroundings and is mainly a mind construct. We may not be living in ...
Human beings react to physical and environmental changes all the time. Likewise, a good story requires changes and challenges, and characters need to be provided with certain crossroads of change, else the story does not move.
Incomplete stories are filled automatically by the brain, as we have an urge to find meaning in everything. We also tend to believe the simplest explanations. Stories need to be shown a linear cause and effect for the reader to stay interested. If there are too many effects, the effect is lost.
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Give yourself periods for resting and thinking so you’re not overwhelmed by the constant challenge and lose motivation. By taking breaks, you’ll be better able to perform and come up ...
While overcoming your limitations, you’ll likely experience failure and you should scour those for lessons.
It can be beneficial to find a role model and engage in some healthy imitation. Done well, it can give you some confidence.
You shouldn’t copy everything about the person. But notice how they act and try mimicking their successful habits until you can adapt them to your own style.
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A story can put your whole brain to work.
When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we wou...
A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.
Exchange giving suggestions for telling stories.
A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."
Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.
Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.
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“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some ..."
The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.
“Storytelling is the greatest technology that humans have ever created.”
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Stories are the primary way through which we make sense of our world. We explain ideas by telling stories.
Even science uses storytelling when they use data of the physical world to ex...
When the brain pieces separate bits of an image together to form a coherent picture, it is known as pattern recognition. Once we recognize a pattern, it can spark a degree of pleasure, often described as that "a-ha" moment.
Despite the verities of science, we feel compelled to tell stories that venture beyond the facts.
When we first see separate ideas, we feel obliged to find a relationship between the ideas to form a coherent picture. Once a possible relationship has been established, we feel the need to come up with an explanation.
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