deepstash
Beta
Michelle E.
@micee509
Story Structure
- In this setup, the main character has a clear goal, backed by a clear motive. There are obstacles and blockages.
- There is a struggle, there are other characters added to the mix, and there are certain resources that are made available.
- The obstacle is overcome in the end and there is a certain growth that has happened, leading to further obstacles or bigger goals.
175 SAVES
218 READS
IDEA EXTRACTED FROM:
TOPICS IN THIS IDEA
RELATED ARTICLES & IDEAS
Mia
@mia676
The Psychology of Storytelling
Persuasion through storytelling
Stories are a very integral part of being persuasive.
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.
What makes a story engaging
- Suspense and “cliffhangers” allow you to create an addictive narrative;
- Creating detailed imagery;
- Using literary techniques for turning simple stories into memorable works of art.
- Change made easier by providing an example.
Characteristics of persuasive stories
- Delivery: matters as much as the content.
- Imagery: the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described.
- Realism: poeple need a “human” element in the story that is easy for them to imagine.
- Structure: people prefer stories that follow a logical manner.
- Context: significant impact on the persuasiveness of a story.
- Audience: determine who you don’t want reading your content along with who you do.
Gabrielle G.
@gabg391
4 Storytelling Tips That Will Make You A Better Leader
Purpose of storytelling
In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information t...
Make your story personal
Great stories reveal a piece of yourself.
Ask yourself:
- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?
Show passion when you're telling a story
The story needs to have stakes without being necessarily significant.
Ask yourself: What gets you excited about what you’re talking about? Why do you care?
Vanessa
@vanessaw752
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Three-Act storytelling structure
One of the oldest and most straightforward storytelling formulas:
- Setup: Set the scene and introduce the character(s)
- Confrontation or “Rising action” : Present a p...
Five-Act storytelling structure
Also known as Freytag’s Pyramid:
- Exposition: Introduce important background information
- Rising action: Tell a series of events to build up to the climax
- Climax: Turn the story around (usually the most exciting part of the story)
- Falling action: Continue the action from the climax
- Dénouement: Ending the story with a resolution.
Before – After – Bridge storytelling formula
- Before: Describe the world with Problem A.
- After: Imagine what it’d be like having Problem A solved.
- Bridge: Here’s how to get there.
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
deepstash
helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.
Over 2M Installs
4.75 App Score
Deepstash is better on the app. Discover new ideas and get inspired daily.