Risk-taking is often glamorized by touting isolated examples of moonshot successes, but the best entrepreneurs are those who are able to figure out the optimum risk-reward ratio that works for them.

As an entrepreneur, you need to understand what you’re inherently good at and like to do and...

Your goal doesn’t necessarily need to be to build the next Google or Facebook. And even if that is your goal, you still need to figure out how to get those first 1,000 people to pay for what you are building if you want to succeed. It may sound easy but getting people to pay for a product require...

If you have a business idea in mind but you aren’t sure that it’s addressing a real problem, you might end up spending your time and energy building the wrong thing. Great businesses are built on deep insights. Consider if you truly understand the unmet needs of the customers or community you are...

Even after you validate your hypothesis, you need to test your minimum viable product (MVP). Simply put, an MVP is a functional prototype with just enough features to convey your idea in its simplest form. The goal is to build something that your customer can actually use so that they can give yo...

If you’re stuck in a job, should you stay simply because you’re lucky to have one or take a risk on your passion project? If you’re just entering the workforce, should you spend time competing for a role or focus on building a business of your own?

There are many factors you need to weigh b...

In essence, you want to use this stage of product development to a) build a community interested in what you have to offer and b) figure out a business model that serves their needs based on their feedback.

Doing this will empower you in two ways:

First, it will help eliminate the g...

1,000 true fans, or unique customers reached organically, is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for a direct connection with a thousand true fans. ...