Before-And-After Photos Are Controversial

The Federal Trade Commission has strict guidelines about verbiage in these types of ads.

Diets frequently fail, which is why so often you’ll see in the fine print of dramatic weight loss pictures: “Results not typical.".

Facebook has also banned these pictures in advertising on its platform.

WW, a company with a history of dramatically debuting the weight loss of various celebrity endorsers in big ad reveals, banned the use of before and after images in its ads in 2018.