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The Caffeinated and the Un-caffeinated
Morning commuters seem to fall into one of two categories:
- the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for pleasure.
- the Un-caffeinated: with bleary-eyed, they walk more slowly up the stairs and are more irritable when you hurry them along—or hurry by them.
We're taught to look for these traits in connection with coffee.
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We have been taught to look for a boost in productivity from this drink. Caffeine makes us feel alert and attentive. It helps us get through those non-optimal periods for productivity when we compelled to be productive anyway.
But coffee became with time more personal, m...
Coffees offer us a way to look at our relationship to the larger world and see that sometimes our choices are not really our own.
This is not, of course, to say we enter the market as mere automatons. But we exercise those choices in a world of structur...
The consumer needed to be made more aware of what made coffee worth the price.
So there needed to be a type of coffee to appeal to every person: Coffee for the aficionados, the penny-counters, those on-the-go, and the senior community who were already strong supporters. Coffee was meant t...
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the curre...
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my li...
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Many of the nutrients in coffee beans make their way into the finished brewed coffee.
A single cup of coffee contains:
- Riboflavin (vitamin B2): 11% of the Reference Daily Intake (RDI).
- Pantothenic acid (vitamin B5): 6% of...
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One cup a coffee a day keeps the doctor away!
Coffee was once believed to be a possible carcinogen. However, the evidence is consistent that coffee in moderation is associated with a lower risk of mortality.
Research found moderate coffee drinkers had less cardiovascular disease and premature death from heart attacks and stroke. T...
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Drinking hot water helps to break down food faster than drinking cold or warm water. It reduces the risk of constipation by supporting regular bowel movements.
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