The Culture of Coffee Drinkers
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
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High-quality coffee is more expensive, and spending a bit more means your coffee is more likely to be ethically produced.
Coffee producers have historically been exploited, and even fair trade prices are not always enough. Where possible, buy your coffee from roasters who purchase their beans ethically.
A recent study found that if you have coffee before a conversation, it will actually make you focus better and feel better about the people you are talking to.
If you want to maximize the benefits of caffeine, you should have your first cup about four hours after you wake up.
You are naturally alert when you wake up because your cortisol levels are high. So drinking caffeine first thing is just going to make the drop even harder a few hours later.
According to studies, coffee drinkers have a slightly lower risk of death over 10 years (10 to 15%) than those who don't drink it regularly.