"We tried to built a customer oriented company who interprets the moves to be taken for the wellness of customers, but fortunately we also happen to be an airline."

Activation of the 20 min Turnover Rule, which allowed them to turn over the arrived flight within just 20 min including placing and removal the luggage, changing the in-flight refreshments and sanitary belongings trained by the COO Micheal Van den Ven

Reason #2⁶

Even during the 2008 Economic Crisis, this traditional low-cost airline was the alone to not fire even a single employee and also the organisation made a announcement about giving the customers a 100% refund policy.And the rest is the history!!!!

Reason #3

According to the cost of a fare ticket, we don't want to compete with commercial airlines market, but with the on ground transportation market.

Despite of absorbing the poisons of <ul><li>9/11 Tragedy</li><li>2008 Economic Crisis</li><li>Several other oil Crisis </li></ul>The airline has proven to be the most influential commercial airline, with some of the technical and social reasons.

Introduction

Use of Point to Point Model <ul><li>Reducing the distance required to for the flight</li><li>Lowering the distance, also cuts down the cost of fuel, hence cheaper flight ticket.</li><li>Saves the time necessary for placing out the luggage for another destination flight.</li></ul>

Reason #1

Legacy of the Customer-Driven Airline Company

Reveals the secrets of Southwest Airlines' success and describes the unusual and unexpected inner workings of one of America's biggest success stories

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Marketing & Sales

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Technology & The Future

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Strategy

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Books

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Leadership & Management

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Introduction

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