Aristotle called these the three artistic proofs. Combined together,... - Deepstash
<p>Aristotle called these the ...

Aristotle called these the three artistic proofs. Combined together, they allow any orator to make their message more powerful, and increases their likelihood to convince their audience. While they are extremely advantageous skills to master in order to persuade people, they’re also useful in order to understand how you’re being persuaded yourself.

While ethos is focused on you, logos is focused on the message, and pathos on the audience.

63

613 reads

CURATED FROM

IDEAS CURATED BY

nesslabs

Ness Labs provides content, coaching, courses and community to help makers put their minds at work. Apply evidence-based strategies to your daily life, discover the latest in neuroscience research, and connect with fellow curious minds.

Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or at work, with friends or customers, chances are you spend a good amount of your time trying to persuade someone of something. In Rhetoric, Aristotle defines three main ways to persuade people: ethos, pathos, and logos.

The idea is part of this collection:

Think Outside The Box

Learn more about communication with this collection

How to challenge assumptions

How to generate new ideas

How to break out of traditional thinking patterns

Related collections

Similar ideasundefined

Changing our minds

Changing our minds

While most of us generally agree on the fact that individuals do not really change their mind, or at least not that easily, recent research has shown that this is quite inaccurate.

People seem to be willing to change their mind in order to adjust to a situation they did not want at...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates