Nudging methods

  • Highlighting the decisions of others you consider influential. Reading “Most other guests staying at this hotel reuse towels,” may make you feel compelled to align your behavior with the majority.
  • “Injunctive norms”focus on how one should act in a particular situation. “Reusing towels meets a high standard for environmental responsibility,”highlights self-imposed standards. It involves a belief about right and wrong that consider abstract concepts.

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Here's how you can be nudged to eat healthier, recycle and make better decisions every day

Here's how you can be nudged to eat healthier, recycle and make better decisions every day

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