4. Study your SEO competition

When analyzing and making a list of your competitors consider these questions:

• How is their company similar to yours? How is it different? Check out their unique selling points.
• What topics do they write about?
• What keywords are they already ranking for?

Every business has product and service competitors, but that doesn’t mean they have an SEO strategy that’s worth trying to outperform. The key here is to identify who sells similar stuff, writes similar content, and is piling up top keyword rankings. Those are your “SEO competitors”, and they’re who you want to beat.