How to Prep Your SEO Strategy for a New Website

The right domain name is associated with SEO equity, so aligning your company and brand name with your domain name is critical. When you have a new domain, you’re essentially starting your SEO from scratch.

The average user won’t wait longer than three seconds for a website to load, so ensuring an excellent host is the first step of your SEO strategy.

It’ll provide you with tons of that that you need to achieve SEO success. With Google Search Console, you can check things like:

• Page speed issues
• Organic keywords that bring in website clicks
• Your average click through rate (CTR)
• Sitemap submission
• Crawl and index errors
• Page performance

When analyzing and making a list of your competitors consider these questions:

• How is their company similar to yours? How is it different? Check out their unique selling points.
• What topics do they write about?
• What keywords are they already ranking for?

Every business has product and service competitors, but that doesn’t mean they have an SEO strategy that’s worth trying to outperform. The key here is to identify who sells similar stuff, writes similar content, and is piling up top keyword rankings. Those are your “SEO competitors”, and they’re who you want to beat.

Keywords connect search queries to your content listed in the SERPs.

Google’s goal is to use the keywords used in search queries to identify & present the most valuable information to searchers, aka “search intent”.

Longtail, low competition keywords that exactly match what you’re selling, are your direct path to ensuring SEO has a major impact on your revenue & long-term profitability.

Understanding search intent plays a major role with buyer journey stages, so ensuring that you’re crafting content that’s appropriate for buyers in the awareness, consideration, & decision stage is crucial.

• Prioritize sections of your keyword map: Such as product or service pages, as those have the highest likelihood to result in conversions and generate revenue for your business.
• Optimize your content: Don’t forget to use keywords in the H1, URL, and metadata.
• Track your keyword rankings: Once you publish content, keep an eye on how it’s performing. Content can move up over time as Google perceives your content to be trustworthy, you provide a good user experience, & your Domain Authority increases.
• Post consistently: Publish at least 4 new website pages per month.

Putting keywords in your URL is super important for ensuring that your content is being set up properly.

In the words of Rand Fishkin, “if there’s other keywords you haven’t used, or URLs you haven’t targeted with certain keywords, you do so during this process. This way you’re covering your tracks, making certain there are words and phrases that are covered early on.”

Just like you go to check your core vitals at the doctor, you should do the same for your website to steer clear of any unnecessary issues.

SEO is no longer just about putting keywords in the right places, it now also involves content format, design, page load speed, as well as user behavior — like time on page and bounce rates.

In a nutshell, sustainable SEO success no longer ends with the click, you have to wholeheartedly satisfy your readers while they’re on the page in order to consistently rank.

Accessibility simply means how easy it is for users (and search engines) to access the information on your website. This element is taken into consideration as a ranking factor. You want an accessible site for everyone, right? Of course, you’ll want to make sure that your content is being indexed and crawled correctly, but you can also take these steps to ensure that happens:

• Optimize alt text in images (for screen readers)
• Use enough contrast (make sure your colors are easy on the eye)
• Correctly label elements like buttons
• Make your font size big enough to read

Whether for SEO or not, your website content shouldn’t just be published and sit there. The phrase “build it and they will come” is completely untrue when it comes to SEO.

You have put in the effort to create your content, so it deserves to be shown to your audience. Think about where you already have a strong presence and harness that.