Plans To Encourage Customers To Do Business With Your Brand - Deepstash
The Psychology of Willpower

Learn more about business with this collection

How to strengthen your willpower

How to overcome temptation and distractions

The role of motivation in willpower

The Psychology of Willpower

Discover 57 similar ideas in

It takes just

8 mins to read

Plans To Encourage Customers To Do Business With Your Brand

Plans To Encourage Customers To Do Business With Your Brand

A process plan describes the steps a customer needs to take to buy our product, or the steps the customer needs to take to use our product after they buy it, or a mixture of both.

A post-purchase process plan is best used when a customer might have problems imagining how they would use our product after they buy it.

An agreement plan is a list of agreements you make with your customers to help them overcome their fear of doing business with you.

99

221 reads

MORE IDEAS ON THIS

The Key to Being Seen, Heard, and Understood

The Key to Being Seen, Heard, and Understood

If we haven’t clarified our message, our customers won’t listen.

The more simple and predictable the communication, the easier it is for the brain to digest.

There are two critical mistakes brands make when talking about their products and services:

  • They fail to focus on th...

108

664 reads

Identifying And Defining The Story Gap

Identifying And Defining The Story Gap

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

In story terms, identifying a potential desire for your customer opens what’s sometimes called a story gap. The idea is that you place a gap betwee...

102

436 reads

The Villain

The Villain

The villain is the number one device storytellers use to give conflict a clear point of focus.

The villain doesn’t have to be a person, but without question it should have personified characteristics.

The villain should be:

  • A root source;
  • Relatable;
  • Singular...

102

345 reads

The Customer's Guide

The Customer's Guide

  • Always position your customer as the hero and your brand as the guide. Always. If you don’t, you will die.
  • The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.
  • ...

110

235 reads

Adding Credibility And Authority

Adding Credibility And Authority

When looking for a guide, a hero trusts somebody who knows what they’re doing. The guide doesn’t have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

There are four ways to add authority to your marketing.     

  • Testimonials;

105

223 reads

The Call To Action

The Call To Action

There are two kinds of calls to action:

  • Direct calls to action; and
  • Transitional calls to action.

A direct call to action is something that leads to a sale, or at least is the first step down a path that leads to a sale.

Transitional

99

180 reads

Time For Success

Time For Success

Always remember, people want to be taken somewhere.

By foreshadowing a potential successful ending to a story, leaders captivate the imaginations of their audiences.

We must tell our customers what their lives will look like after they buy our products, or they will h...

101

213 reads

The Three Story Endings

The Three Story Endings

The three dominant ways storytellers end a story is by allowing the hero to:    

  • Win some sort of power or position;       
  • Be unified with somebody or something that makes them whole; and  
  • Experience some kind of self-realization that also makes them whole.

101

186 reads

Helping Customers Avoiding Failure

Prospect Theory: People are more likely to be dissatisfied with a loss than they are satisfied with a gain. In certain situations, people are two to three times more motivated to make a change to avoid a loss than they are to achieve a gain.

102

195 reads

Creating A Brandscript

Creating A Brandscript

As you create a BrandScript for your overall brand, focus on one simple desire and then, as you create campaigns for each division and maybe even each product, you can identify more things your customer wants in the subplots of your overall brand.

Survival simply means we have the economic ...

103

376 reads

Solving The External Problem

Solving The External Problem

The external problems we solve are causing frustrations in people’s lives and, just like in a story, it’s those frustrations that are motivating them to call you.

The only reason our customers buy from us is that the external problem we solve is frustrating them in some way. If we can ident...

102

265 reads

The Philosophical Problem

The Philosophical Problem

The philosophical problem in a story is about the question why.

A philosophical problem can best be talked about using terms like ought and shouldn’t.

People want to be involved in a story that is larger than themselves.

If you want to grow your business, you need to po...

101

260 reads

Creating Patrons

Creating Patrons

Brands that participate in the identity transformation of their customers create passionate brand evangelists.

A few important questions we have to ask ourselves when we’re representing our brand are:

  • Who does our customer want to become?
  • What kind of per...

104

190 reads

The Secret Weapon That Will Grow Your Business: The Hero's Story

The Secret Weapon That Will Grow Your Business: The Hero's Story

A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

We always know:

  • Wha...

115

569 reads

Talk About The Villain

Talk About The Villain

What is the chief source of conflict that your products and services defeat? Talk about this villain. The more you talk about the villain, the more people will want a tool to help them defeat the villain.

In a story, a villain initiates an external problem that causes the character to exper...

104

298 reads

The Goldilocks Approach To Fear

The Goldilocks Approach To Fear

When people are either fearful or unafraid, little attitude or behaviour change results.

High levels of fear are so strong that individuals block them out; low levels are too weak to produce the desired effect.

Messages containing moderate amounts of fear-rousing content are most effe...

99

204 reads

Key Takeaways From The Book

Key Takeaways From The Book

  • The customer is the hero, not your brand.
  • Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.
  • Customers aren’t looking for another hero; they’re looking for a guide.
  • Customers trust a guide who has a plan.
  • C...

119

1.01K reads

The Fear Appeal

The Fear Appeal

  • To implement “fear appeal” in your marketing, you need to inform the reader that they are vulnerable to a threat.
  • Then, you need to inform the reader know that since they’re vulnerable, they need to take action to reduce their vulnerability.
  • Next, you need to inform them ab...

102

189 reads

CURATED FROM

IDEAS CURATED BY

theaf

"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.

Building a StoryBrand is about making your customer the hero of a story.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates