The cascade effect
We follow arbitrary norms that offer no rational reason for us to conform to them. The norms can snowball when we are influenced by people's earlier decisions.
For instance, if we see a packed restaurant next to an empty one, we assume the packed restaurant must be better. It is possible that an initial arbitrary decision by some early restaurant-goers cascaded into one restaurant being popular and the other one not.
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Conform to the social norm: why people follow what other people do
theconversation.com
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Whenever I have a problem I just sing, then I realize my voice is worse than my problem
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