Ideas from books, articles & podcasts.
We follow arbitrary norms that offer no rational reason for us to conform to them. The norms can snowball when we are influenced by people's earlier decisions.
For instance, if we see a packed restaurant next to an empty one, we assume the packed restaurant must be better. It is possible that an initial arbitrary decision by some early restaurant-goers cascaded into one restaurant being popular and the other one not.
published ideas from this article:
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Increasingly, social norms are being used to encourage pro-social behavior. They have been successfully used to encourage:
People tend to conform to behaviors that are common among other people, even when they know that those people did not make their choices freely, and when the decision does not mirror their own desires.
The idea of the self-categorization theory is that people conform to the norms of certain social groups whenever they have a personal desire to feel like they belong.
It is irrelevant whether a norm reflects people's preference, as long as the behavior is associated with the group.
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While eating out, shopping, or during a donation drive, some of us make choices that we wouldn’t normally make.
Studies on consumer behaviour show that while some would mimic or copy the behaviour of the person they observe, some would choose to do the exact opposite.
published 2 ideas
It is a universally pervasive phenomenon where we misrepresent publicly what we really think or believe or want privately due to fearing the possible consequences or to a benefit we may receive.
It can happen in settings like in the government, the academe, and even just b...
Many people are susceptible to follow and be ruled by an authority figure and obey commands that defy logic, reasoning and are also unfair or dangerous to others.
Fear is a powerful tool deployed by authoritarians, who make use of how a person’s brain pro...
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