Conform to the social norm: why people follow what other people do
Increasingly, social norms are being used to encourage pro-social behavior. They have been successfully used to encourage:
SIMILAR ARTICLES & IDEAS:
Many people are susceptible to follow and be ruled by an authority figure and obey commands that defy logic, reasoning and are also unfair or dangerous to others.
Normally, we utilize the ‘high road’, the main regions of the brain (thoughtfulness and reasoning) before any information reaches the amygdala (region of emotional response).
When a brain reacts due to any kind of threat, the main brain regions are skipped as the ‘low road’ is taken, sending the information directly to the emotional processing region, activating stress, anxiety and fear-based reactions.
It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause...
It serves as a mental shortcut that people instinctively use in order to make a decision quickly.
Specifically, bandwagon cues, which are signs that other people believe something or are doing something, can trigger the thought that “if other people like this, then I should too”.