It's vital to have a strategy that can and should be executed. A well-executed strategy will match your aspirations and your capabilities.

• Is your strategy set at the right level of ambition? Two problems exist: Inaccurate optimism "How can this possibly work?" and irrational pessimism.
• Do you know what capabilities are essential for your strategy? First, identify the essential organizational capabilities the new strategy will require, and then know if these capabilities are something you can build.

The key custodians of the execution become the managers. The approach combines management hierarchy with two key conditions to allow for the successful adaptation of strategy.

• How have you empowered your staff? How can they be supported to achieve what they ne...