Why Aha moment is important
That moment things click—when a user realizes that they can truly benefit from your app—is their aha moment. Sometimes users actively realize this moment, while others experience it more subconsciously. Either way, the aha moment is the switch that turns an evaluating user into an activated user. It also often separates the users who stick around from those who churn.
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The aha moment guide: How to find, optimize, and design for your product
appcues.com
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Great ideas on how to start with the aha moment. Spoiler alert: Add it in onboarding
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