The aha moment guide: How to find, optimize, and design for your product - Deepstash
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What is an Aha moment

What does that look like in the context of the user journey? For a ride-sharing app with a simple user journey, it might look like this:

Aha moments are emotional and impactful, creating a powerful impression that keeps users coming back for more. Ideally, your aha moment should happen the first time users try your product—usually during onboarding .

The aha moment is a moment of sudden insight or discovery. In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it.


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Why Aha moment is important

That moment things click—when a user realizes that they can truly benefit from your app—is their aha moment. Sometimes users actively realize this moment, while others experience it more subconsciously. Either way, the aha moment is the switch that turns an evaluating user into an activated user. It also often separates the users who stick around from those who churn.


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How to find your product's aha moment

  1. Start with data you already have—in particular, your user analytics and user feedback
  2. Supplement with user feedback
  3. Learn from churned users


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Personalize your user's journey to “aha!“

Knowing which actions or events in your product trigger aha moments allows you to create more tailored onboarding experiences for different types of users.

For example, Duolingo asks the user to choose if he's new to the language or if he knows some.


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How to get users to aha faster

Signup forms, multiple tabs, installs, tutorial videos—the more work you make a user put in before they hit their “aha,” the less likely it is that they’ll stick around for it. If you can get users to their aha moment before requiring them to enter credit card info, agree to Terms of Service, or even log in—do it! That moment of activation will work in your favor—don’t gate your aha moment if you don’t have to.

Take a look at how Airbnb gives you access to all their listings before asking you for any information.


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Use tooltips to point users where you want them to go, leading them directly to your aha moment with a step-by-step breakdown of what to do. Instead of telling users what to do via a boring guide or video, tooltips show users exactly how to get to their goals. When new users don’t have to figure things out on their own, they’re more likely to reach “aha.”


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Building @deepstash


Great ideas on how to start with the aha moment. Spoiler alert: Add it in onboarding


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