Signup forms, multiple tabs, installs, tutorial videos—the more work you make a user put in before they hit their “aha,” the less likely it is that they’ll stick around for it. If you can get users to their aha moment before requiring them to enter credit card info, agree to Terms of Service, or even log in—do it! That moment of activation will work in your favor—don’t gate your aha moment if you don’t have to.
Take a look at how Airbnb gives you access to all their listings before asking you for any information.
6
9 reads
CURATED FROM
The aha moment guide: How to find, optimize, and design for your product
appcues.com
6 ideas
·106 reads
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Great ideas on how to start with the aha moment. Spoiler alert: Add it in onboarding
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