Connectedness

The list of the world’s largest companies today is dominated by digital ecosystem orchestrators like Amazon, which create an offering in collaboration with hundreds or thousands of other enterprises. This profoundly changes the role of corporate strategy since the diversity of offerings and capabilities that contribute to a firm’s value creation can now reside beyond the boundaries of the firm. The goal of corporate strategy becomes to create an advantaged position within an advantaged ecosystem, blurring the boundary between corporate and business strategy