A UX audit is a relatively cheap way to inspect the experience of your website. It is conducted by professional reviewers that are aware of common design patterns and UX best practices and can therefore empathise with the users of a website while running the UX analysis.

What is a UX audit?

1. Know your personas well A UX auditor needs to familiarize themself with at least 2 core personas who will be using the website. Write their main characteristics and navigate the website with their traits in mind.2. Know the company's business goalsIt is ideal if the UX auditor is aware of the main business and financial goals of the company, particular milestones or KPIs.3. Competitor AnalysisIt is useful to look at a few competitors to see how they compare with you. 4. UX best practicesThe auditor should consider looking at industry UX best practices to establish a baseline for great UX.

What to do before conducting a UX audit

Conducting a UX audit for a product is a cost-effective way of noticing important issues 

💬 Title UX Audit & Analysis | Heuristic Evaluation ===== 📒 Description In this video, we're going to look at one of my favourite companies websites @Gymshark @Ben Francis and run a UX Evaluation on their Homepage and Navigation to learn how to conduct and report an analysis like this with a realistic project. Like & Subscribe Episode 15 ===== 🔗 Links mentioned in this video • NNG Heuristic Evaluation - https://www.nngroup.com/articles/ten-usability-heuristics/ ===== 🎥 Watch next 👉 Learn Figma for Beginners - https://youtu.be/ZYHIhcAWudg 👉 UX Sitemap Tutorial - https://youtu.be/dyU2gRqXuEM 👉 UX Card Sorting Tutorial - https://youtu.be/9ux5OMaO7Bk 👉 UX Tree Testing Tutorial - https://youtu.be/IVlzrE30K5E 👉 Intro to UX Research - https://youtu.be/dFlACTzeq0w 👉 UX Tutorial Playlist - https://www.youtube.com/watch?v=9ux5OMaO7Bk&list=PLeE9jCDOL6iypebNVjwCsT_V8oTjdjp-f ===== 🕰 Timestamps 0:00​ - Introduction 00:14 - Project Overview (What you'll learn) 00:32 - What is UX Audit & Analysis 01:33 - Why do we do it? 02:20 - When to do the Audit & Analysis 02:54 - How to do it 03:32 - What you need to get started 06:14 - The Project & Self-assessment to understand your experience and shortcomings 07:07 - Initial Research to fill your knowledge gap 07:39 - Why GYMSHARK as our project? 08:16 - Competitors and Design Patterns I looked at 08:56 - Our Customer Personas & Journeys 10:37 - Audit & Analysis Template Walkthrough 12:33 - Conducting the Audit & Analysis 12:47 - E-Commerce Navigation Evaluation 13:40 - Navigation Problem #1 15:22 - Navigation Problem #2 16:55 - Navigation Problem #3 18:18 - Navigation Problem #4 19:47 - Navigation Problem #5.0 #5.1 #5.2 #5.3 23:29 - Navigation Problem #6 24:35 - Navigation Problem #7 25:30 - Navigation Comments / Questions 26:00 - E-Commerce Homepage Evaluation 26:10 - Homepage Problem #1 26:50 - Homepage Problem #2 27:48 - Homepage Problem #3 28:30 - Homepage Problem #4 28:47 - Homepage Problem #5 29:03 - Homepage Problem #6 29:13 - Homepage Problem #7 29:30 - Homepage Problem #8 29:50 - Recommendations Report 32:10 - Post Audit & Analysis 32:22 - Outro ===== 🔗 Connect • https://linktr.ee/arysh ===== 👍 Like & Subscribe If you appreciate the hard work that went into this video, please show me some love by dropping a Like 👍 and sharing it with other people that you think can also benefit from this. If you have any questions, post a comment down below, and I’ll get back to you when I can. If you haven’t subscribed already, what are you waiting for? Subscribe and turn on the notification 🔔 so that you know when I upload new videos. ===== 🙃 About me My name is Ari. I’m a digital product designer and developer with over 12 years of experience based in Sydney, Australia. I currently work for a startup, freelance on the side and make these videos to give back to our tech community. If you have any suggestions on how to improve these videos, then let me know! ===== 📧 Contact me If you have any questions, comment on one of the videos or follow me and ask me on Instagram via DM. If you have a business-related question, email me at - ary@arysh.com ===== 🔢 Subscriber Count 714 ===== 📑 Hashtags #UIUXDesign #UXResearch #HeuristicEvaluation

product

Product & Design

💬 Title

UX Audit & Analysis | Heuristic Evaluation

=====

📒 Description 

In this video, we're going to look at one of my favourite companies' websites @gymshark @BenFrancis and run a UX Evaluation on their Homepage and Navigation to learn how to conduct and report an analysis like this with a realistic project.

Like & Subscribe

Episode 15

=====

🔗 Links mentioned in this video

• NNG Heuristic Evaluation - https://www.nngroup.com/articles/ten-usability-heuristics/
• Figma Template - https://aripxl.com/content/ux-audit-&-analysis-heuristic-evaluation-2022

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♥️ Download Figma - https://psxid.figma.com/it2ka6qdk5dl
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=====

🎥 Watch next

👉 Learn Figma for Beginners - https://youtu.be/ZYHIhcAWudg
👉 UX Sitemap Tutorial - https://youtu.be/dyU2gRqXuEM
👉 UX Card Sorting Tutorial - https://youtu.be/9ux5OMaO7Bk
👉 UX Tree Testing Tutorial - https://youtu.be/IVlzrE30K5E
👉 Intro to UX Research - https://youtu.be/dFlACTzeq0w
👉 UX Tutorial Playlist - https://www.youtube.com/watch?v=9ux5OMaO7Bk&list=PLeE9jCDOL6iypebNVjwCsT_V8oTjdjp-f

=====

🕰 Timestamps

0:00​ - Introduction
00:14 - Project Overview (What you'll learn)
00:32 - What is UX Audit & Analysis
01:33 - Why do we do it?
02:20 - When to do the Audit & Analysis
02:54 - How to do it
03:32 - What you need to get started
06:14 - The Project &  Self-assessment to understand your experience and shortcomings
07:07 - Initial Research to fill your knowledge gap
07:39 - Why GYMSHARK as our project?
08:16 - Competitors and Design Patterns I looked at
08:56 - Our Customer Personas & Journeys
10:37 - Audit & Analysis Template Walkthrough
12:33 - Conducting the Audit & Analysis
12:47 - E-Commerce Navigation Evaluation
13:40 - Navigation Problem #1
15:22 - Navigation Problem #2
16:55 - Navigation Problem #3
18:18 - Navigation Problem #4
19:47 - Navigation Problem #5.0 #5.1 #5.2 #5.3
23:29 - Navigation Problem #6
24:35 - Navigation Problem #7
25:30 - Navigation Comments / Questions
26:00 - E-Commerce Homepage Evaluation
26:10 - Homepage Problem #1
26:50 - Homepage Problem #2
27:48 - Homepage Problem #3
28:30 - Homepage Problem #4
28:47 - Homepage Problem #5
29:03 - Homepage Problem #6
29:13 - Homepage Problem #7
29:30 - Homepage Problem #8
29:50 - Recommendations Report
32:10 - Post Audit & Analysis
32:22 - Outro

=====

🔗 Connect

• https://ariurl.com
• https://aripxl.com

=====

👍 Like & Subscribe 

If you appreciate the hard work that went into this video, please show me some love by dropping a Like 👍 and sharing it with other people that you think can also benefit from this. If you have any questions, post a comment down below, and I’ll get back to you when I can. If you haven’t subscribed already, what are you waiting for? Subscribe and turn on the notification 🔔 so that you know when I upload new videos.

=====

🙃 About me

My name is Ari. I’m a digital product designer and developer with over 12 years of experience based in Sydney, Australia. I currently work for a startup, freelance on the side and make these videos to give back to our tech community. If you have any suggestions on how to improve these videos, then let me know!

=====

📧 Contact me

If you have any questions, comment on one of the videos or follow me and ask me on Instagram via DM. If you have a business-related question, email me at - ari@aripxl.com 

=====

🔢 Subscriber Count

714

=====

📑 Hashtags

#UIUXDesign #UXResearch #HeuristicEvaluation

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About Me:
Hi, my name is Ari, I'm a Product Designer and Developer with over 12 years of experience. I live in the beautiful city of Sydney in Australia.
 
Throughout my career, I have been lucky to have worked with some amazing companies (from Startups to Corporates) with multiple positions from Junior to Head/Director to VP in order to build teams, and improve brands and product experiences. I've also owned a design and dev studio for a small period where I've worked with incredible brands. 

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What is a UX audit?

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6. “How do I explain what I do at a party? The short version is that I say I humanize technology.”