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Marketing Funnel Stages Explained
There are numerous versions of the marketing funnels.
The simple marketing funnel model contains three stages to help visualise the entire process of the journey.
- Tofu (Top of funnel)
- Mofu (Middle of funnel)
- Bofu (Bottom of Funnel)
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Tofu (Top of Funnel)
Tofu is the first stage and the wider part of the funnel. Tofu is all about making the targeted audience aware of your business.
Prospects can be drawn into this stage through marketing campaigns such as events, trade shows, advertising, blog posts, infographics, and social media.
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Bofu (Bottom of Funnel)
Bofu is where you turn leads into customers. As a marketer, you have already built enough trust with your prospective customers and can present your brand in a compelling way that inspires your prospects to take action.
The bottom of your funnel might look like a limited-time offer for your...
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Marketing Funnel Definition
A marketing funnel is a structure businesses use to turn strangers into loyal customers.
A marketing funnel helps envision the entire process of the customer's journey from noticing the business to finally making a purchase. Digital marketers will cast a wide net to get as many leads as pos...
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Mofu (Middle of Funnel)
Mofu is where you position your company as the best product or service provider to suit the customer's needs.
This stage is used to provide enough value through podcasts, comparison charts and webinars so that your website visitors are interested to learn more about your company and establ...
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Marketing Strategy
A framework can help to create an effective marketing strategy.
Building a marketing funnel can help you visualise you’re strategies and help develop an effective campaign.
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Sales Funnel vs. Marketing Funnel
Sales and marketing go hand in hand but have different functions.
- Sales are more focused on generating revenues.
- Marketing is more focused on driving sales.
Both can use the funnel strategy to create revenue for the company.
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Benefits of a Marketing Funnel
- A marketing funnel simplifies the customer journey.
- It is useful for nearly any customer interaction.
- It enables you to influence customers at every stage.
- It helps you understand and visualise the process, allowing companies to map out each marketing campaign stage.
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3 stages of the funnel
Marketing experts define 3 main stages of the funnel:
- TOFU (top of the funnel) attracts attention
- MOFU (middle of the funnel) generates leads
- BOFU (bottom of the funnel) drives payments.
At each stage the us...
Stages of the Change Model
The best-known approach to change is the Stages of Change or Transtheoretical Model, that was introduced in the 1970s as a way to help people quit smoking.
In this model, change happens slowly, and relapses are an inevitable part of the process. It has 6 stages:
Marketing Strategy Definition
Different types of marketing strategies are designed to achieve different goals.
- You can use your marketing strategy to target consumers at different stages in the sales funnel.
- You can use the metrics you generate from these strategies to pin down your customer buying journe...
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