There are numerous versions of the marketing funnels.
The simple marketing funnel model contains three stages to help visualise the entire process of the journey.
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Marketing experts define 3 main stages of the funnel:
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The best-known approach to change is the Stages of Change or Transtheoretical Model, that was introduced in the 1970s as a way to help people quit smoking.
In this model, change happens slowly, and relapses are an inevitable part of the process. It has 6 stages:
Different types of marketing strategies are designed to achieve different goals.
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