The future delicious tends to value the technological component of its manufacture over the actual food substrate.

For example, Oreos is one of the most man-made foods in existence. It is factory-produced from highly processed, shelf-stabilised flour, stripped of its nutrients, then re-enriched by others, enhanced by genetically modified soy lecithin, and fortified with sugar and high-fructose corn syrup. Oreos have also been found to contain trace amounts of glyphosate, a weedkiller.

How we decide if this cookie is delicious is mostly based on nostalgia.

We understand which foods are delicious based on the marketplace, and specifically advertising.

• The taste of Oreo is based on a sense of being cared for and belonging. In the case of Oreo’s latest advertising campaign, a short film titled The Note