Future-delicious foods evoke certain feelings

We understand which foods are delicious based on the marketplace, and specifically advertising.

• The taste of Oreo is based on a sense of being cared for and belonging. In the case of Oreo’s latest advertising campaign, a short film titled The Note features a young man in the process of coming out as gay to his family – with Oreo cookies there as support.
• Another strategy for this particular futuristic food is the appeal to the past. The number one response for why Oreo is delicious is that it is ‘home’, followed by 'school'.