In a world of infinite information, it becomes important to organize the world's trustworthy information.

The opportunity in search is not to attack Google head-on with a massive, one-size-fits-all horizontal aggregator, but rather to build boutique search engines that index, curate, and organize things in new ways.

The problem, now is not what to read/buy/eat/watch/etc., but figuring out the best thing to read/buy/eat/watch/etc. with my limited time and attention.