Vertical search aggregators

Vertical search players like Yelp, Expedia, Zillow, and Behance fill functionality and relevancy gaps using structured data specific to their industries

Relevance depends on the sociology of the current moment

A combination of irrelevant filters, ad-based business models, and unconstrained supply has overwhelmed consumers and made it hard to find signals

Vertical search aggregators work when you know exactly what you want. But knowing what you want isn’t usually the starting point, which creates an opportunity to help the overwhelmed consumer with better discovery and curation along the funnel.