When you think about innovation, if you say, "provide greater value for our clients", its not wrong, but when you want to innovate around that, the innovation tends to be more features and benefits. When you say, "innovate to advance x", the ideas can come from anywhere within the organization and tend to be much bigger.

A clearer path to embrace an infinite mindset

An idealistic statement is how you wish the world worked. When you imagine an ideal world with a just cause, you devote your practice, energy and resources to advance that cause. The ideal will always be imperfect in its own way. Yet, striving towards it becomes very inspiring for a workforce because they feel like they're contributing to something larger than themselves.

The infinite mindset

A Just Cause offers us a clearer path to embracing an Infinite Mindset. + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website: http://simonsinek.com/ Live Online Classes: http://simonsinek.com/inspireU Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek Simon’s books: The Infinite Game: https://simonsinek.com/product/the-in... Start With Why: https://simonsinek.com/product/start-... Find Your Why: https://simonsinek.com/product/find-your-why Leaders Eat Last: https://simonsinek.com/product/leader... Together is Better: https://simonsinek.com/product/togeth... + + + #SimonSinek

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A Just Cause offers us a clearer path to embracing an Infinite Mindset.

+ + +

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. 

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

+ + +

Website: http://simonsinek.com/
Live Online Classes: http://simonsinek.com/inspireU
Podcast: http://apple.co/simonsinek
Instagram: https://instagram.com/simonsinek/
Linkedin: https://linkedin.com/in/simonsinek/
Twitter: https://twitter.com/simonsinek
Facebook: https://www.facebook.com/simonsinek

Simon’s books:
The Infinite Game: https://simonsinek.com/product/the-in...
Start With Why: https://simonsinek.com/product/start-...
Find Your Why: https://simonsinek.com/product/find-your-why
Leaders Eat Last: https://simonsinek.com/product/leader...
Together is Better: https://simonsinek.com/product/togeth...

+ + +

#SimonSinek

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.

Simon has devoted his life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and return home fulfilled at the end of the day.  Every day is an opportunity to inspire someone. 

Official Simon Sinek brand account.

Learn more at simonsinek.com.