Sustainable green purchases
Some researchers point out that the choice of music in advertisements plays a vital role in convincing consumers that a product is green and that they should purchase it.
A 2022 study found that using major-mode music with a fast templo in advertising helps consumers to buy the product.
Modes are scale patterns with different melodic characteristics. The tempo is the speed of a piece. Major scales are usually associated with happiness while minor scales are perceived as more melancholy.
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Music scales
A music scale is a set of notes within an octave and arranged by their pitch. The notes from a scale form melodies and harmonies.
The two main types of scales are major and minor scales and can start from any note.
- Maj...
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