How music affects consumer's purchasing intentions

Advertising music can play a vital role in driving consumers to purchase green products.

Researchers found that music with a major scale pattern of over 94 beats per minute made consumers more likely to buy an eco-friendly product, regardless of the advertised product or the consumer's music background. A lack of music or slower, more fearful music didn't have the same impact.

However, the scope of the study only focused on green products, but what makes a product green may vary.