Companies use musical advertising cues for greenwashing

Greenwashing is a marketing practice where companies mislead consumers about the environmental benefits or sustainability of a particular product or service.

Ads could use music to appeal to consumers so they feel more positive about the brand, even though they don't get factual information. Consumers may not recognise their feeling is caused by the music.

Some researchers point out that the choice of music in advertisements plays a vital role in convincing consumers that a product is green and that they should purchase it.

A 2022 study found that using major-mode music with a fast templo in advertising helps consumers to buy the product.