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It’s crucial to focus on reducing consumers’ barriers to sustainable consumption. The purchase of green products shouldn't depend on the consumers' attitude towards green products.
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Some researchers point out that the choice of music in advertisements plays a vital role in convincing consumers that a product is green and that they should purchase it.
A 2022 study found that using major-mode music with a fast templo in advertising helps consumers to buy the product.
...8
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Advertising music can play a vital role in driving consumers to purchase green products.
Researchers found that music with a major scale pattern of over 94 beats per minute made consumers more likely to buy an eco-friendly product, regardless of the advertised product or th...
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Greenwashing is a marketing practice where companies mislead consumers about the environmental benefits or sustainability of a particular product or service.
Ads could use music to appeal to consumers so they feel more positive about the brand, even though they don't get factual information...
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