Overcommunicate
Great leaders overcommunicate, whether they are strengthening the brand identity of a company, the brand belief by employees, or solidifying the support of a board or investors.
When explaining the situation, break it down into chunks: what happened, why it happened, what you are doing, and why people can trust this will not happen again. It's not impossible to restore customers' faith. You can neutralize a crisis and make your customers believe in the long-term vision.
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