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Branding Is About Loyalty—Not Just Looks

Your branding should draw upon components of communication to give people an idea of what you’re all about and what to expect when working with you.

It’s not just about logos, though the visuals on your business cards and Web site are a key aspect of branding. It’s really more about the client’s experience. You want to use your brand—logos, content development, publicity, and the like—to build credibility, convey a message, and encourage loyalty. You want prospects and clients to want you and only you.


75 reads




One of the nicest things about being your own boss is being able to negotiate your rate. Everything is negotiable; don’t be offended if a client asks you to come down a bit, but know that you have the power to negotiate just as much as a client.

When you set your rate, make sure you go high...


53 reads

Moonlighting Tips

Moonlighting Tips

  1. Set aside 1 hr per day for your business (before or after work), and 1 day on the weekend.
  2. Plan your week ahead of time.
  3. Batch task (ex. Writing emails for the month)
  4. Know what your priorities are before you start working on them.
  5. Define what “done” looks like...


62 reads

Things You Need To Know Before starting Your Business

Things You Need To Know Before starting Your Business

A valuable product or service is integral to starting your creative business. Still, to run and manage your business successfully, you need to consider other factors such as:


127 reads



Working 40+ hours per week for an employer while adding your own business to your plate is certainly a challenge. Without much time for charging your batteries, it is a recipe for creative burn-out. I found the following recommendations from Khierstyn Ross really helpful:


58 reads



Your portfolio is the best example of your talents as a creator. To put a portfolio together, gather as many examples of your work as possible.

Most clients only want to see 1-3 pieces so it’s important that when you want to show potential clients your portfolio make sure it is tailored to ...


41 reads




Writer, artist, Accountant and a forever learner. Learning, loving, Hoping.

Tips that help small business owners, start and run their businesses successfully

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Branding Creates Loyal Customers

You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.

With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.


Branding Is All About The Individual

Branding Is All About The Individual

Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing some part of a customer's personality, and 89% of customers will stay loyal to a brand that matches their personal values, according to a 2017 study by the Glob...

Create content 

Create content 

One of the best ways to establish your brand is to write or speak about what you know. 

Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me...


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