For many years Duolingo offered a free app, the company running on investor money. After they raised an 100M VC round from Google they realised they have to start making money:
The ads were chosen because offering the app for free was a key value proposition. The challenging part was convincing the team to go with it, as most of Duolingo thought ads were inherently evil.
15
609 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Duolingo is the biggest learning app in the world and the founder was cool to share some honest insights.
“
The idea is part of this collection:
Learn more about education with this collection
How to align stakeholders
Best practices in product management leadership
How to create value together
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates