For many years Duolingo offered a free app, the company running on investor money. After they raised an 100M VC round from Google they realised they have to start making money:
The ads were chosen because offering the app for free was a key value proposition. The challenging part was convincing the team to go with it, as most of Duolingo thought ads were inherently evil.
Duolingo has a userbase split between:
Considering the split, phone apps like Insta or Tiktok are Duolingo's biggest competitors.
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Duolingo is the biggest learning app in the world and the founder was cool to share some honest insights.
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