The Eye Poster Experiment

The Eye Poster Experiment

It points out our irrational bias and behavior towards our surroundings. How people succumb to irrational beliefs was demonstrated in an experiment at a University Kitchen.

It found out that if there was a poster with eyes put up near the kitchen counter, then people were more likely to pay for the food, subconsciously taking those eyes in the poster as someone looking at them.

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Problem Solving

MORE IDEAS FROM THE ARTICLE

Statistics Inaccuracies

Most studies that involve statistical research remain largely inaccurate, and a large number of hypotheses use data samples which are inadequate.

  • Researchers extract a lot of false certainty from data which is used to study a particular hypothesis, due to their myopic thinking, confirmation bias, and other cognitive assumptions that they aren't even aware of.
  • Many researchers believe in small samples of data as if they stand for the whole of the population, and this can lead to unpredictable consequences.

The Anchoring effect is a phenomenon studied in the art of persuasion and influence.

It states that people tend to register the first piece of information that they get and 'anchor' it in their minds subconsciously. This makes them compare the second piece of information they get with the anchored information in their minds, automatically.

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RELATED IDEAS

  • Fundamental Attribution Error is a bias in which we put too much weight on the external attributes of the individual while accessing their behaviour, paying less attention to the external factors that can be easily measured.
  • Endowment Effect is when we place an irrationally high value on our possessions, as in a way they are part of our personality and ego.
  • Faulty heuristics are another form of bias, referring to our own internal shortcuts and rules of thumb by which we make judgements or predictions.

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IDEAS

Revision of notes, done right after the lecture, is a crucial step so that any missing lesson ideas can be filled using our short-term memory.

  • Hand-written notes are better than laptops as the latter can be distracting, with students checking email or playing games. It also distracts nearby students.

  • Laptop notes are inferior as they are verbatim and shallow.

  • Hand-written notes are well-thought-out, summarized and have a lot of graphic information that is missing from laptop notes.

Serotonin is linked to aggression and is found in the brains of most animals, humans and lobsters include, as expected of creatures with a common ancestor. But serotonin has a completely different effect in arthropods and vertebrates.

In vertebrates lowered levels of serotonin has been shown to lead to increased aggression, the opposite happens on humans.

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