How a Pioneer in the Science of Mistakes Ended Up Mistaken
It points out our irrational bias and behavior towards our surroundings. How people succumb to irrational beliefs was demonstrated in an experiment at a University Kitchen.
It found out that if there was a poster with eyes put up near the kitchen counter, then people were more likely to pay for the food, subconsciously taking those eyes in the poster as someone looking at them.
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Most studies that involve statistical research remain largely inaccurate, and a large number of hypotheses use data samples which are inadequate.
The Anchoring effect is a phenomenon studied in the art of persuasion and influence.
It states that people tend to register the first piece of information that they get and 'anchor' it in their minds subconsciously. This makes them compare the second piece of information they get with the anchored information in their minds, automatically.