It points out our irrational bias and behavior towards our surroundings. How people succumb to irrational beliefs was demonstrated in an experiment at a University Kitchen.

It found out that if there was a poster with eyes put up near the kitchen counter, then people were more likely to pay for the food, subconsciously taking those eyes in the poster as someone looking at them.

• Researchers extract a lot of false certainty from data which is used to study a particular hypothesis, due to their myopic thinking, confirmation bias, and other cognitive assumptions that they aren't even aware of.
• Many researchers believe in small samples of data as if they stand f...