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Avery B.

@averyb33

The Anchoring Effect

The Anchoring effect is a phenomenon studied in the art of persuasion and influence.

It states that people tend to register the first piece of information that they get and 'anchor' it in their minds subconsciously. This makes them compare the second piece of information they get with the anchored information in their minds, automatically.

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IDEA EXTRACTED FROM:

How a Pioneer in the Science of Mistakes Ended Up Mistaken

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