What We Easily Recall, We Believe

As humans, our ability to make the right decisions is limited by the many constraints of our minds. One such constraint is the availability bias — our tendency to make judgments based on previous experiences that are easily recalled. When some piece of information is quickly brought to mind, we incorrectly assume that it’s an accurate reflection of reality.

This cognitive bias often leads to the illusion of rational thinking and, ultimately, to bad decisions.