The History Of Availability Bias - Deepstash
The History Of Availability Bias

The History Of Availability Bias

In 1955, Dr Herbert Simon formulated the notion that memory limitations can affect decision-making. Simon further elaborated that it’s not possible for humans to consider every piece of relevant information. Instead, we focus on the data within our minds that’s readily available and thus seems to be the most pertinent.

Simon’s research opened the door to the modern examination of decision-making processes, and the shortcuts we utilise to reach conclusions.

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