In 1955, Dr Herbert Simon formulated the notion that memory limitations can affect decision-making. Simon further elaborated that it’s not possible for humans to consider every piece of relevant information. Instead, we focus on the data within our minds that’s readily available and thus seems to be the most pertinent.
Simon’s research opened the door to the modern examination of decision-making processes, and the shortcuts we utilise to reach conclusions.
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CURATED FROM
Availability bias: the tendency to use information that easily comes to mind
nesslabs.com
9 ideas
·2.08K reads
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What's in our mind already is preferred.
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