Availability is an ecologically valid clue for the judgement of frequency because, in general, frequent events are easier to recall or imagine than infrequent ones.
However, availability is also affected by various factors which are unrelated to actual frequency. If the availability heuristic is applied, then such factors will affect the perceived frequency of classes and the subjective probability of events.
Consequently, the use of the availability heuristic leads to systematic biases.
17
234 reads
CURATED FROM
Availability bias: the tendency to use information that easily comes to mind
nesslabs.com
9 ideas
·2.05K reads
IDEAS CURATED BY
What's in our mind already is preferred.
“
The idea is part of this collection:
Learn more about leadershipandmanagement with this collection
How to create a positive work environment
Techniques for cultivating gratitude and mindfulness at work
How to find purpose in your work
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates