Explore the value for each channel
Targeting: Does the channel have the type of targeting you need? How close to your exact target audience can you get with this channel?
Cost: Are there upfront costs? Minimum spends?
Input Time: How much time is required to get to the first experiment? How much time to run each additional experiment?
Output Time: How much time will it take to start getting results? How many experiments do we have to run to get meaningful data?
Control: Can you turn the channel on and off at will? Is there a middleman between you and the knobs you turn?
Scale: How large is the channel in overall volume?
5
9 reads
CURATED FROM
IDEAS CURATED BY
Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to beat procrastination
How to enhance your creative thinking
How to create a smooth transition in a new endeavor
Related collections
Similar ideas to Explore the value for each channel
Ways to improve your life
There are a few different ways you can go about setting a goal or creating a new habit.
- Target the minimum output. You focus on always doing at least a little bit so that over time, you do enough to make it count.
- Target the average output. ...
The Rules For Being Human:
- You will receive a body. You may like it or hate it, but it will be yours for the entire period this time around.
- You are enrolled in a full-time informational school called life. Each day in this school you will have the opportunity to learn lessons. You may like the lessons or thi...
Discussing with the manufacturer: questions to ask
- Is this prototype scalable?
- How quickly can you make this product?
- What are your payment terms?
- Can we negotiate?
- Can you make every part of this product at the same rate?
- What’s the minimum am...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates